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Krippled Lures

Because fishing isn’t a hobby.
It’s a legacy.

Born on the docks of Brentwood Bay and tested on the open waters of the Pacific, Krippled Fishing Lures are the real deal. Since 1962, anglers have trusted our gear to get results. When it’s time to bring fish to the boat, there’s no room for gimmicks.

Co-founded by legendary guide and fisheries biologist Jim Gilbert, Krippled Lures were crafted from decades of on-the-water experience. With a streak of 332 consecutive fish-filled charters, Jim was a salmon catching legend.

See Them in Action

Put your bait in the strike zone. Every time.

Want to make your bait look irresistible? Check out our fishing tips and rigging instructions written by experts who’ve spent more time on the water than on land. Learn how to maximize your fishing with tips on rigging herring, anchovy, minnows and more.

Rigging Tips

Fishing Tips from the Pros

Sweden: Home of the Big Baltic Salmon

Though less well-known internationally, Sweden—and especially Swedish Lapland—is a prime destination for Atlantic salmon fishing, particularly prized for its large Baltic salmon. These fish, which belong to the same species as Atlantic salmon (Salmo salar), can exceed 25 kg (55 lbs), with specimens over 100 cm routinely caught in the country's wild rivers... Continue Reading

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